NUEVO LEÓN – After 70 years of John Deere manufacturing traditional implements for the agricultural sector, it is expanding its plant in San Pedro Garza García, Nuevo León, to open two new production lines for the agricultural and construction sectors, with the capacity to create 400 new direct jobs and will potentially be a magnet for young talent in Nuevo León.

Gerardo Mendoza, director of John Deere Monterrey Site , emphasized that one of the values of the U.S.-based company is innovation. “We are a high-tech hub, a point of reference for manufacturing companies”.

Due to the constant challenges presented by technological trends, the company is transitioning from an agri-food production process to technological agriculture, with solutions for the agricultural and construction equipment sectors, he mentioned.

The government of Nuevo León informed that the investment made by John Deere is 55 million dollars.

Mark Von Pentz, president of Deere & Company’s Agricultural Division, said that the company is proud of its 185-year history, which began with a more modern version of some equipment that is still manufactured in Mexico, but has grown much more.

They settled in Mexico 70 years ago and have had a “fantastic growth” of their products, what they manufacture in equipment and tractors has entered the smart industry, which in simple terms, is the information that reaches the tractor and uploads it to the cloud, with that the farmer knows what is being fed and there is traceability from the farm to the store.

That is what the smart industry is all about, he stressed, it is a digital model that they have added, it has three times the value of our company and it is what society wants, products that are sustainable, in a world that has gone from 8 billion people to 10 billion.

They intend to increase production from 70 to 100% to feed the world, so agriculture will have a promising future, and an increase in the production of equipment will be needed to work on this increase, but he acknowledged, “we would be nothing in Mexico if it were not for the work team, I want to thank each of those who represent the workforce.”

“Nuevo Leon is important because we see great opportunities for growth, that is why I want to thank the mayor, Miguel Treviño, and the governor, Samuel Garcia Sepulveda, who are here because they are helping to drive the growth we can have.” The best days for John Deere are in the world and here in the town”.

In turn, Bill Norton, vice president, manufacturing leader, small agriculture and turf – Americas, Deere & Company, said that ten years ago when they contemplated the installation of a plant in Nuevo Leon, “we thought we could find a talented workforce and we found it, we also wanted to offer profitability to our stakeholders and we did.

In context, he said that three years ago they faced a challenge that tested their endurance and work capacity due to the pandemic, despite this, today they are privileged to say that it has been an unprecedented year in product sales, and this is a testimony that distinguishes the participants in Monterrey.

“In addition, it has earned the right to continue to increase business, and with the projects we have here we are well leveraged. Nuevo León offers a talented workforce, as well as a supply chain to keep our work moving forward, we continue to hire the best talent possible, adding what we believe will be 3,200 jobs.”

He emphasized that in a time of uncertainty there are things that are certain, Nuevo Leon is a great place for John Deere and they will continue to embrace the challenges and face them, as it is a company that does not stand still.

What attracts Nuevo León

Samuel Alejandro García Sepúlveda, governor of Nuevo León, stated that these new investments allow Nuevo León to remain a national leader in all economic indicators, as they reflect the strength and talent of its community.

“Foreign investment in Nuevo León represents 20% of what the country receives, one out of every five dollars comes to the entity and in five years it will be one out of every four,” said the governor.

“Monterrey, Nuevo León has already been transformed and is no longer just the industrial capital, it is the city of services, of the best universities, first place in taxes, in formality, in all economic indexes, in employment where this year alone we have 103 thousand new jobs and we are going to close the year with almost 120 thousand.”

“That is why we no longer compete with other states, we have to compete with the world because today we are the economic engine of Mexico and the most powerful region,” he said.

In his speech, the Governor of Nuevo Leon thanked the confidence of John Deere executives to continue investing in Nuevo Leon.

“Nuevo León has a remarkable industrial tradition. John Deere will find here the human capital and infrastructure to continue growing. With more than 15,000 engineers and scientists graduating in the state each year, this and other companies arriving and expanding are a job option for them,” he concluded.