MEXICO – The US company ARRA is coming to Mexico to compete in the automotive market with two new fully electrified models, which are being assembled in a plant in China.

The units will start selling at the end of May, and by the end of 2023, they expect to have placed no less than two thousand units, as they already have a promising waiting list.

Erick Gómez, president of ARRA for Mexico and Latin America, said that one of the company’s main objectives is to demonstrate that cars produced in China are not of poor quality, as they have cutting-edge design.

Currently, the company has 20 distributors, located in 12 cities in the Mexican Republic, such as Mexico City, Guanajuato, Querétaro, Zacatecas, Aguascalientes, Tlaxcala, and Merida, Yucatan, among others.

However, as part of the company’s plans, they hope to end 2023 with at least 45 distributors.

Thus, ARRA will start with an initial batch of 300 units, which will be the beginning of the formation of their inventory in the country, in order to meet their goal of selling more than 2,000 units for the remainder of this year.

“For us, Mexico is the window to the world, it is a potential market that is in its beginnings in the electric topic, we are talking about 5 percent of our cars that are currently sold in the country being electric, therefore, we see great potential to distribute our cars and we are convinced that Mexico will open the doors to the rest of the world,” said Gómez.

Although the cars that ARRA will bring to the country are assembled in China, the executive did not rule out that in the future this production will be transferred to Mexico, but this will depend on the conditions and the development of their sales in the future.