Burger King will make a strong investment of US$15 million in Mexico
MEXICO – Fast food chain Burger King will invest more than US$15 million to remodel and open restaurants in Mexico through its franchisees.
Throughout 2022, the chain will open and remodel 40 restaurants in different cities in the country, reaching a total of 420 branches throughout Mexico.
For Óscar Alcántara, the company’s Marketing Director, last year was very successful for the brand, as they launched very relevant strategic and tactical initiatives, created alliances and managed to exceed the numbers we had initially established in the plan.
“We are convinced that in this 2023 we will have a very positive year at the national level. Hand in hand with our franchisees, we have an important development plan that will undoubtedly continue to contribute to the excellent results we have achieved in recent years,” he said.
This year, Burger King franchisees will allocate more than 15 million dollars to remodel and open new restaurants in states such as Chihuahua, Puebla, Guanajuato, San Luis Potosí, Querétaro, Sonora, Sinaloa, Tamaulipas, Estado de México, Jalisco, Yucatán and Mexico City.
The new branches, according to the company, seek to update the brand’s presence in these cities and bring customers closer to the offers it provides in its different sales channels, both in branches and through home delivery applications and its own app.